Beauty of Joseon Canada believes its rapid rise can be attributed to the fact that it skillfully melded traditional Korean hanbang active ingredients into a more evolved modern skin care. A staggering more than 70% of its formula contain botanical extracts, among the most popular, ginseng, rice water, and green tea providing anti-aging, hydration, and brightening benefits. This combination aligns with growing interest in the area of clean beauty and is expected to grow annually at 12.07% in Canada through 2026.
Beauty of Joseon, however, rose to global prominence in 2023 when its Relief Sun SPF 50+ won an award for the best skincare product from Allure Korea. This lightweight, non-greasy formula made it an instant bestseller in Canada, where a whopping 95% reported satisfaction after using it continuously for 30 days. In terms of UV protection, it deploys reef-safe filters such as Tinosorb S in order to satisfy environmentally active consumers.
Influencers like James Welsh, a British skincare YouTuber, have been continuously reviewing Beauty of Joseon for his worldwide audience. In one video, he said, “The hanbang formulations work noticeably well without any irritation, which is why this brand is a must-have for people with sensitive skin.” Such testimonials have gone a long way in making this brand very popular among Canadian consumers, too, whose spending on skincare reached CAD $225 per capita in 2023.
Retail accessibility plays a crucial role in its success. Platforms like Oceanbuy offer fast, nationwide delivery, ensuring Canadians can purchase products like the Dynasty Cream and Glow Serum conveniently. These items, priced between CAD $20 and $35, provide affordable alternatives to luxury skincare brands while delivering comparable results. Seasonal promotions, such as free shipping for orders over CAD $50, further incentivize purchases.
The appeal also lies in Beauty of Joseon’s adherence to minimalist formulations. Dermatologists commonly recommend the brand for having low irritant potential due to the exclusion of parabens, artificial fragrances, and harsh sulfates. In clinical studies, 85% of users have noted improved skin texture and moisture retention within two weeks, a fact that further justifies the efficacy of such products as the Calming Serum.
There is a growing trend in Canadian consumers for sustainability, in which Beauty of Joseon uses recyclable packaging and ethically sourced ingredients. Such a brand ethos speaks volumes to the shoppers who will go for eco-friendly practices that amount to 42% of the spending in beauty purchases within Canada.