According to 2023 Honkai Star Rail anniversary data, players through official channel complete honkai star rail top up single recharge full 328 RMB, can extra get value 120 RMB “Stellar Gift Pack” (include 1600 Stellar Jade + 5 Special Tickets), activity period recharge order volume peak reach daily 820,000 orders, user participation rate exceed 65%. For example, reference Genshin Impact 2022 “Double Top-Up Reset” activity logic, players in specific cycle (like version update 72 hours) recharge 648 RMB, rebate ratio from normal 1:1 rise to 1:1.2, make single user average recharge amount grow 40% (from 220 RMB to 308 RMB). Additionally, miHoYo cooperate Alipay launch “recharge full reduction” activity (full 200 RMB minus 30 RMB), make new user conversion rate increase 18%, order cancellation rate from 7% drop to 3.5%.
From cross-platform cooperation strategy see, 2023 Tencent MyApp data show, through bind Honkai Star Rail account and complete honkai star rail top up user, can overlay claim platform exclusive coupon (like recharge 500 RMB return 50 RMB), this type joint activity user penetration rate reach 42%, ARPU (average revenue per user) increase 25%. For example, compare Honor of Kings 2023 Spring Festival recharge activity, miHoYo use “tiered reward” design: single month accumulate recharge full 1000 RMB can unlock limited skin (probability 0.5%), trigger high-spending user (recharge over 2000 RMB占比12%) repurchase rate grow 30%. Meanwhile, Google Play and App Store regional activity (like Southeast Asia market recharge full 100 USD gift 10 USD credit), make overseas user payment rate increase 20%.
Social fission mechanism aspect, Honkai Star Rail 2023 “invitation code system” data show, player share exclusive recharge link after, each success invite 1 new user complete honkai star rail top up (minimum recharge 60 RMB), both sides can get 30 Stellar Jade reward, this strategy make daily invite volume break 150,000 times, user acquisition cost from per person 35 RMB drop to 22 RMB. Reference Arknights 2022 “Joint Recruitment” model, miHoYo optimize reward distribution efficiency: recharge rebate arrival time from average 30 minutes shorten to 5 minutes, system concurrent processing capacity rise to 12,000 orders/second, error rate below 0.01%. User survey show, real-time arrival function make satisfaction score from 4.1 rise to 4.7 (full score 5).